Late last week I wrote about a recent episode of The Joe Rogan Experience podcast featuring Bert Kreischer where the two got on the topic of Bulletproof Coffee. Bert told Joe how his father told him he was making Bulletproof Coffee and Bert discovered that he wasn’t actually using Dave Asprey’s Bulletproof Upgraded Coffee beans to make this coffee. Bert wondered if Bulletproof Coffee could actually be made without Bulletproof Upgraded Coffee beans, but rather just organic coffee beans?
The original idea of Bulletproof Coffee doesn’t belong to Dave Apsrey. He simply took something that already existed, wrapped it in his Bulletproof brand, and marketed and sold it to his customers. The original idea can actually be traced back to someone called Robb Wolf. He came up with the idea a long time ago and wrote about mixing coffee with MCT oil and butter. I believe the idea of putting butter in coffee and tea isn’t new and has been around for decades (if not centuries), but mixing butter and coffee along with MCT oil was Robb Wolf’s.
The truth is you do not need Bulletproof Upgraded Coffee beans to make Bulletproof Coffee, and Bulletproof Coffee isn’t a unique and special thing. It was a combination of great marketing along with some misleading information that created the Bulletproof Coffee–and butter coffee in general–trend.
Rather than spending the money on an expensive Bulletproof-branded product, look for quality organic coffee beans locally and use those. You get to support a local business, get a fresher product, and don’t need to wait for something to be shipped to your home. Obviously this may not be an option for everyone, but if you live in a city with boutique coffee shops who roast their own beans, you can find there a wider variety of quality beans along with knowledgeable staff who can help you.
You do not need Bulletproof MCT oil to make Bulletproof Coffee either, nor do you need MCT oil at all. Instead, you may choose to use virgin coconut oil in your coffee, which is how MCT oil is made. Nearly all grocery stores should carry some type of virgin coconut oil for you to use. If you find that you like the coffee prepared in this fashion, you may want to experiment with MCT oil, at which point you may have to look to online for it since it’s not something that can be found at a typical supermarket.
Is Bulletproof Upgraded Coffee as good as Dave Asprey says? If you believe Joe Rogan and the guys at Caveman Coffee, the answer is no.
I first wrote about this topic a while back where I discussed how the guys at Caveman Coffee tested Bulletproof Upgraded Coffee beans for mycotoxins to see if they were as clean as Dave Asprey had claimed, and it turned out they weren’t. Joe was relatively quiet on this topic until a recent episode of The Joe Rogan Experience podcast with Bert Kreischer where Joe got into the topic a little further.
He spoke on this topic in great detail, so I’ll write about this stuff in bullet points because it’s more efficient for me to write it that way and quicker for you to read:
- Without any evidence, Dave Asprey says that mycotoxin-infected coffee is everywhere.
- Dave Asprey said that 75% of coffee has mycotoxins and that’s not true.
- All coffee is essentially mycotoxin free.
- Mycotoxins are everywhere, in breast milk, in corn, and it’s not an issue.
- Caveman Coffee and/or Onnit took their coffee and Bulletproof Coffee and had the beans tested. The Caveman Coffee had no mycotoxins (likely due to the wet processing) while Bulletproof Coffee did contain mycotoxins.
- Two mycotoxins were found in Bulletproof Coffee. They were below threshold levels, meaning the levels of mycotoxins found were essentially insignificant and should cause no concern.
- This means that whatever processing is used on Bulletproof Coffee does not eliminate all the mycotoxins.
- Caveman Coffee and/or Onnit spent a lot of money ($4,000) to have four kinds of coffee tested for mycotoxins and none of them had any mycotoxins.
- Dave Asprey said the test to find mycotoxins was very expensive but it really didn’t cost all that much.
- This put Joe in a moral dilemma whether to sell Bulletproof Coffee on the Onnit website.
- Joe decided to continue to sell Bulletproof Coffee on the Onnit website but all misleading information (or Dave Apsrey’s “bullshit” as Joe called it) was removed.
- Whatever unique method that Dave Asprey uses to remove mycotoxins isn’t necessary. It is unique to them and it isn’t used by the rest of the coffee world.
- Joe feels responsible for Bulletproof Coffee and Dave’s misleading advertising gaining popularity because he had Dave on the podcast and it blew up afterwards.
- Joe says he got fucked by Dave Asprey and feels hoodwinked about Bulletproof Coffee.
- Dave says Bulletproof Coffee provides cognitive benefits but there’s no mechanism in Bulletproof Coffee that gives a unique benefit. It’s not special.
- Bulletproof Coffee is not made with genetically modified beans from Mars that make your brain grow. It’s just coffee. It has caffeine in it and caffeine has cognitive benefits and antioxidants that can be beneficial.
- Dave has no degree in nutritional science.
- Joe says that Dave’s a parrot repeating things.
- When Dr. Rhonda Patrick was on Joe’s podcast, she said small levels of mycotoxins could actually be beneficial to the body.
- Dave said that the children of parents who go through famine live shorter lives. Dr. Rhonda Patrick corrected this on Joe’s podcast and said they actually live longer lives, not shorter.
- Bulletproof Coffee is hooey.
And there you have it. There’s the truth about Bulletproof Upgraded Coffee, and that’s how Joe Rogan really feels about Bulletproof Coffee and Dave Asprey.
When Caveman Coffee first launched I asked someone over there if Onnit would be carrying Caveman Coffee Company products and they wouldn’t give me an answer either way. I should have known something was up, but this wasn’t what I expected. Rather than simply stocking Caveman Coffee Co. products on its virtual shelves, Onnit has gone a step further and had the guys (former UFC fighter Keith Jardine and friend of Joe Rogan/former MMA fighter/stuntman Tait Fletcher) over at Caveman Coffee come up with their own unique product that you can only find on the Onnit Labs website.
Onnit’s signature roast is Colombian Amber, a medium-light roast coffee, hand-picked from a single estate in Colombia by the individual farmer and his family who are also responsible for growing the beans. Once the beans are picked by hand, they are then washed and dried to ensure a quality product and prevent the growth of molds and toxins. They are then transported to America where they are roasted in small batches at altitude in New Mexico by the savages over at the Caveman Coffee Co. Each batch is roasted and quickly shipped to ensure that when you’re buying a bag of Onnit’s signature roast–or any of the Caveman Coffee beans–you’re getting the freshest product possible.
Much like Bulletproof Coffee, Caveman Coffee is meant to be consumed in the Bulletproof style: with grass-fed butter and MCT oil. You can also choose to substitute the MCT oil with coconut oil if you so choose. Both the beans (though not the exclusive Onnit roast) and the Caveman MCT oil are available on the Caveman Coffee website, while you can find the Onnit Colombian Amber medium-light roast and Onnit coconut oil on the Onnit website.
Onnit is running a little sale on its new Colombian Amber coffee beans, available in either a single bag, a twin pack, or a combo pack with one bag of coffee and one jar of coconut oil. If you want to check out Caveman Coffee’s MCT oil and beans instead, use the code TIGHT during the checkout process and that will save you 10% off your entire order.
As usual, I first heard about Caveman Coffee and the Caveman Coffee Co. via Joe Rogan on his podcast The Joe Rogan Experience and via his Twitter account. This had me curious because Joe’s always been a big fan of Bulletproof Coffee and now he’s promoting something else. To complicate matters further, the Caveman Coffee he was drinking on his podcast was made the same way as Bulletproof Coffee: with butter!
After a little digging I discovered that Caveman Coffee Co. was started by Tait Fletcher (friend of Joe Rogan; stuntman; former MMA fighter) with former UFC fighter Keith Jardine. Tait also happens to be a friend of Dave Asprey, the man behind Bulletproof Coffee. Without getting into all the drama that there appears to be between Tait and Dave, Tait seems to be taking Dave’s approach to coffee and putting his own spin on it.
Caveman Coffee Co. sells two types of coffee along with Bulletproof-esque accoutrements like MCT oil and butter for the coffee. One of the coolest items at the CCC website is the coffee bell, which is a kettlebell-shaped coffee mug.
So is Caveman Coffee as good as Bulletproof Coffee? I can’t state my personal preference as I’ve never had Caveman Coffee, but I imagine it’s quite similar since both are supposed to be prepared in a similar manner. Both are also purported to be very high quality beans with little-to-no traces of mycotoxins and mold.
But is Caveman Coffee as healthy as Bulletproof Coffee? That’s the million dollar question. According to Joe Rogan, Tait had Caveman Coffee tested and it came back mycotoxin free while the sample of Bulletproof Coffee Tait provided for testing had traces of mold. Dave says this is likely because Tait used an inferior form of testing. Who knew coffee could be so dramatic?
At any rate, Caveman Coffee is now on my radar and it’s something I’ll keep an eye on. I’m considering giving it a try once the results of the testing compared to Bulletproof Coffee are released. I’m also very curious about the White Gold beans at the CCC. I don’t think I’ve ever had coffee made from white beans before!
At the end of the day, it’s all about choices. Dave can do his thing, and while it might be just a little questionable that his friend decided to start his own coffee company that’s a little too similar to Dave’s, Tait’s putting his own spin on it. For us consumers, more options is a good thing!
I must have missed this late last week when the new Onnit Hemp Force Vanill-Acai protein powder dropped, but in celebration of the new product release, Onnit also put all of its food products on sale at 16% off. You don’t have to enter an Onnit coupon code, either. Everything’s on sale within the Foods category on the Onnit website.
Things like the original Hemp Force ChocoMaca, the aforementioned Hemp Force Vanill-Acai, Hemp Force bars, Bulletproof Coffee, either bags or in bundles, and so many other things too numerous to mention here in one paragraph.
Another interesting item that’s on sale at 16% off is the Blendtec WildSide blender. This is the ultimate blender if you like making smoothies, or even your own salad dressings and things of that nature. This is the blender that Joe Rogan owns and uses on a daily basis to blend up his Hulk Loads. Yes, they are expensive with a regular retail price of $500, but now you can get one at 16% off.
I wish I wrote about this sale earlier, but as I said, I didn’t catch it in time. That being said, there’s still time left if you act quickly. The 16% off food products sale ends on Monday, September 30, 2013 at 11:59 CST, which is 12:59AM EST or 9:59PM PST. That’s today! Now’s the time to grab that blender you want, to try the new Hemp Force Vanilla, or to stock up on other Onnit food products.