Late last week I wrote about a recent episode of The Joe Rogan Experience podcast featuring Bert Kreischer where the two got on the topic of Bulletproof Coffee. Bert told Joe how his father told him he was making Bulletproof Coffee and Bert discovered that he wasn’t actually using Dave Asprey’s Bulletproof Upgraded Coffee beans to make this coffee. Bert wondered if Bulletproof Coffee could actually be made without Bulletproof Upgraded Coffee beans, but rather just organic coffee beans?
The original idea of Bulletproof Coffee doesn’t belong to Dave Apsrey. He simply took something that already existed, wrapped it in his Bulletproof brand, and marketed and sold it to his customers. The original idea can actually be traced back to someone called Robb Wolf. He came up with the idea a long time ago and wrote about mixing coffee with MCT oil and butter. I believe the idea of putting butter in coffee and tea isn’t new and has been around for decades (if not centuries), but mixing butter and coffee along with MCT oil was Robb Wolf’s.
The truth is you do not need Bulletproof Upgraded Coffee beans to make Bulletproof Coffee, and Bulletproof Coffee isn’t a unique and special thing. It was a combination of great marketing along with some misleading information that created the Bulletproof Coffee–and butter coffee in general–trend.
Rather than spending the money on an expensive Bulletproof-branded product, look for quality organic coffee beans locally and use those. You get to support a local business, get a fresher product, and don’t need to wait for something to be shipped to your home. Obviously this may not be an option for everyone, but if you live in a city with boutique coffee shops who roast their own beans, you can find there a wider variety of quality beans along with knowledgeable staff who can help you.
You do not need Bulletproof MCT oil to make Bulletproof Coffee either, nor do you need MCT oil at all. Instead, you may choose to use virgin coconut oil in your coffee, which is how MCT oil is made. Nearly all grocery stores should carry some type of virgin coconut oil for you to use. If you find that you like the coffee prepared in this fashion, you may want to experiment with MCT oil, at which point you may have to look to online for it since it’s not something that can be found at a typical supermarket.