In the past I’ve written about Bolthouse Farms, and a large portion of the traffic that visits this website does so via Google searches for information about Bolthouse Farms juices and smoothies. Many of the people looking for that information are also looking for information about Naked Juices. Being a Canadian, I wasn’t sure what Naked Juice was, so I decided to take a closer look and see if Naked Juice is healthy for you, and if it’s healthier than Bolthouse Farms’ products.
First off, a little history about Naked Juice: the first Naked Juices were produced way back in 1983, with the name referring to the company’s claim that the juices had no artificial flavorings, sugar, or preservatives. Over time, the company grew along with consumer demand for more health-conscious drinks. In 2007, the company was purchased by PepsiCo in an effort to compete with Odwalla, a similar product from a company owned by Coca-Cola.
As you can see, the first red flag that should be raised is that Naked Juice is owned by Pepsi. Do you really expect a fruit juice that’s owned by a soda company to be good for you? There’s got to be something wrong with it, right? Well, it turns out there is, and a lawsuit was filed against the Naked Juice Company in 2011 which claimed the company was using false and misleading tactics to sell its juice.
Naked Juice decided to settle nearly a year later in December of 2012. It turns out that many of the ingredients listed as vitamins were actually synthetic and not natural. These were artificial sweeteners, fibers, and flavors. If that wasn’t enough, Naked Juice also contained GMO (genetically modified organisms) despite claiming that Naked Juice didn’t use GMO fruits and vegetables in its juice.
Today, Naked Juice is still made with fruits and vegetables that are mainly GMO-based, even after the lawsuit. Essentially, Naked Juice is targeting the people who are looking to eat or drink healthier but don’t know any better. Those who do know better choose superior products, such as the many varieties of juices and smoothies available from Bolthouse Farms.